We successfully designed and developed the first corporate home site for this multinational company in 2001, so we were honored to be asked to significantly re-envision the site over the last nine months. Leveraging in-house IT staff for implementation, we specified a CMS platform and then recast the entire structure of the site to mirror PCC’s business areas and serve its key audiences. The result is lean and focused, like the company itself.
Who are you? What do you believe? And who needs to know it? The most effective design starts with a roadmap: brand strategy.
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Reed College Centennial
Design, messaging strategy, art direction of archival imagery, and development of this dual-purpose site celebrating Reed’s first 100 years, and launching a $200-million fundraising effort. For Reed's Centennial, we advised on and concocted some of the major messaging, then designed the core Centennial brand, the three sites below, as well as a "case statement" for the Campaign and a host of direct mail pieces, ads, and banners.
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Oregon Walks
“Since when did getting there get so… out of balance?" That question introduces this branding film for Oregon’s premier walking advocacy organization, unveiling a new name and a bold new vision we guided them in creating. Next, we designed the organization’s new branding and website, but to launch the new organization at its signature fundraising event – the Weston Awards – we also created this film.
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Wilsonville SMART Transit
We were asked by the City of Wilsonville to completely re-brand its South Metro Area Regional Transit (SMART) transportation service, in time for the unveiling of TriMet’s new westside WES line. Starting with the name itself, we leveraged our extensive experience in both branding and transportation to re-cast the agency’s offer to its constituents in a way they could intuitively incorporate it into their day-to-day lives. The result was a comprehensive redesign of every facet of SMART’s public outreach.
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Nautilus Apparel
Launching Nautilus’ first line of performance apparel (with an accompanying website), this catalog celebrates the indoor athlete in motion and the revolutionary Responsive™ line of clothing that moves right along with them.