At age 52, Minh Hoang decided to leave everything he had ever known in Vietnam and emigrate with his family to the United States. That incredible story is why this was one of the more inspiring pieces we’ve ever had the privilege to work on. It premiered at REACH's annual fundraising dinner in October, 2014.
What can you see in just a fraction of a second? A thousand words and one hell of a story.
Design, messaging strategy, art direction of archival imagery, and development of this dual-purpose site celebrating Reed’s first 100 years, and launching a $200-million fundraising effort. For Reed's Centennial, we advised on and concocted some of the major messaging, then designed the core Centennial brand, the three sites below, as well as a "case statement" for the Campaign and a host of direct mail pieces, ads, and banners.
We were asked by the City of Wilsonville to completely re-brand its South Metro Area Regional Transit (SMART) transportation service, in time for the unveiling of TriMet’s new westside WES line. Starting with the name itself, we leveraged our extensive experience in both branding and transportation to re-cast the agency’s offer to its constituents in a way they could intuitively incorporate it into their day-to-day lives. The result was a comprehensive redesign of every facet of SMART’s public outreach.