Launching Nautilus’ first line of performance apparel (with an accompanying website), this catalog celebrates the indoor athlete in motion and the revolutionary Responsive™ line of clothing that moves right along with them.
The overall project brief was daunting: drive revenue and create brand equity for a new line of apparel launched in a competitive space dominated by big players. As Creative Director, Designer and Art Director for the project, my mantra was motion: taking the core brand attribute of the new line – apparel that moves with you – and shooting beauty shots that bring it to live. I wanted to feel motion and life in every shot, athletes reveling in the joy of movement. Working closely with photographer Michael Jones, I think we nailed it.