Gyroscope Creative | Design + Communications Strategy

Brand and communications strategy. UX/UI/print design. Film, video and still photography, from development to post-production. Decades of experience conducting all of them into a symphony of real results.
Let’s make something together.

Access Tech

Brand/Creative Strategy, Creative, User Experience (UX) + Design (UI)

Access Tech is an approachable, seasoned group of IT professionals who needed to stand out in a field crowded with big players and a lot of buzzwords. SD-WAN SECaaS, anyone?

So I recommended they make a virtue of their size ...[There’s more]
Portland’s Transportation System Plan

Brand/Creative Strategy, Creative, Video

The Transportation System Plan is Portland's ambitious roadmap for the next 20 years, charting a course toward what the city should focus on and invest in to accommodate the quarter-million new residents expected to move here. It's a visionary document with a girth to match: 350 exhaustively researched and highly detailed pages. My task was to distill it into a 7-minute introduction ..[There’s more]
Through the Gates

Creative

Eve was an acquaintance I knew through social media when I started noticing her posts from a trip through Vietnam. The writing — short vignettes somewhere between poetry and prose – was so incredible I contacted her when she got back: let’s make a book together...[There’s more]
Oregon Flora

Brand/Creative Strategy, Creative, User Experience (UX) + Design (UI)

Oregon Flora is an incredible repository of information on more than 4700 vascular plants across the state. I completely overhauled the site to clearly communicate its value, relevance and importance, redesigned the UI of its tools to make them more intuitive to both experts and a plant-loving public, and overall, made this complex dataset more accessible – even fun... [There’s more]
A Nightmare homage

Photography

What do you get when you cross a Stay Home Order, cabin fever, and someone who drapes so elegantly in an ivory crepe empire waist dress?
Cave of Fermented Dreams

Video

This past summer, I had a once-in-a-lifetime opportunity to document an earth-shattering discovery: a primitive cave culture whose works had lain dormant for untold years. Journey along with us as we uncork… the Cave of Fermented Dreams!
Notre Dame

Photography

Today, after the fire that ravaged Notre Dame, this intersection of transept and nave – directly below the spire that crumbled in flames – now opens to the heavens above Paris, smeared with ash and ...
Nick Fish for Portland

Brand/Creative Strategy, Creative

I consulted on two ultimately victorious political campaigns this spring, contributing foundational messaging strategy to both. Closest to home was Portland City Councilor Nick Fish’s bid for re-election against a tough, insurgent challenger.

The result? A resounding 61.8% of the vote in the primary, well past the 50% threshold that would have forced a runoff in November. Now, instead of running for office this summer and fall, Nick can devote all his considerable energy to the important work he does for all Portlanders on City Council... [There’s more]
The Living History Project

Photography, Video

This summer, I was honored to donate some of my time to a co-production of the Living History Project and The Immigrant Story, filming and interviewing a diverse cross-section of North Portland residents about their lives and communities.
Cameron Spritz

Video

Working with Oregon's iconic (and iconoclastic) Cameron Winery has always been a pleasure, in large part because they take nothing seriously except the wine they make. Smart, funny, and generous, they've been the best possible collaborators on a number of design and video projects through the years.

This year, they tried their hand at the lowliest of beverage categories, the wine cooler. And why not? It's summer, and it's hot outside. Why not try something refreshing and well made?

So I shot and cut a couple of quick promos for this scintillating concoction, the Cameron Spritz, working from their concept and script and fine tuning it with them on set and in the edit bay... [There’s more]
plasq.com

Brand/Creative Strategy, Creative, User Experience (UX) + Design (UI)

After creating the UX and UI for Comic Touch, plasq's spiffy comic book cover creation app, I had a pretty good idea about who the company was and what it stood for. So when they asked me to revitalize and refocus the company's website, I knew immediately what it should say: fun. Like a comic book, but with scroll bars.

Working with plasq's onsite developer, I created a bright, sunny and light-hearted UI, steeped in the visual language of classic comic books... [There’s more]
Winter night

Photography

It’s pretty unusual for it to snow where I live, and highly unusual for it to snow this much. So right around midnight, I set up a tripod in the middle of the road and ...