• The BTA Alice Awards

    Brand/Creative Strategy, Creative, Photography

    It's been an honor to support the Bicycle Transportation Alliance with strategy and creative for its signature fundraising event – the Alice Awards + Auction – since its very first edition. But this year was different: after more than 25 years, the organization was changing its name and expanding its mission beyond bicycling to walking and transit.
    So, really, the BTA turned to me with two projects in one: not only branding strategy and creative for the event, but for the new organization, too.

  • Fiddlehead spiral


    A fiddlehead curls up like a cat into a furry golden spiral – spring is definitely purring along in my neighborhood.

  • Les Garagistes Winery

    Brand/Creative Strategy, Creative, Photography

    Okay, full disclosure: this is a project where the client is me. Or to be more precise, me and about 30 other people in the cooperative I run. Talk about a tough client!
    Still, it was a great opportunity to take my decades of design and packaging experience and focus it on something I love: making wine. So I treated this client as a real client, starting with a brand articulation and then executing it through a rigorous visual strategy – one ultimately featured in Communication Arts ...

  • Health in Harmony: Annual Appeal


    This is our sixth collaboration with Health in Harmony on its annual appeal. This year, the message was momentum and building on it. Our visual strategy was to balance a clean, modern composition (mirroring the top notch healthcare the organization provides) with the faces and textures of the population they serve. Too many families in the developing world face a tragic Catch-22: the only way to put food on the table today is to log and destroy the same forest they'll depend on tomorrow. Almost literally, they must saw off the same limb they're standing on. But faced with the tragic choice of saving their children or saving their forests, they have no alternative...

  • Portland Leaf Day Campaign

    Brand/Creative Strategy, Creative

    After a disastrous launch of Portland's leaf removal program the year before – without explanation, the city started charging residents for a service that had always been free – the city asked my firm to relaunch, help explain and build momentum for the program. I renamed the program "Leaf Day," emphasized the value of our urban forest and, therefore, why Portlanders should invest in it. With designer Cat Cheng, I created a logo and identity for the program, and created all the program materials for the first year, including brochure, door hangers, a poster, and one of the best online resources about the benefits of urban forest on the internet.

  • Shasta Dam


    Epic structures like this always inspire a kind of incredulous awe in me, and not only because of their towering mass. I mean, the idea — to say nothing of making good on it — that you could stop the flow of an entire watershed and harness it like a horse: it’s madness. And yet there it is, blotting out the sun before you, powering entire cities below, an artifact of a time when we thought the sheer force of our will could command nature itself with nothing but good coursing down the spillway on the other side.

  • A Dream within REACH

    Photography, Video

    At age 52, Minh Hoang decided to leave everything he had ever known in Vietnam and emigrate with his family to the United States. That incredible story is why this was one of the more inspiring pieces we’ve ever had the privilege to work on. It premiered at REACH's annual fundraising dinner in October, 2014.