• Les Garagistes Winery

    Brand/Creative Strategy, Creative, Photography

    Okay, full disclosure: this is a project where the client is me. Or to be more precise, me and about 30 other people in the cooperative I run. Talk about a tough client!
    Still, it was a great opportunity to take my decades of design and packaging experience and focus it on something I love: making wine. So I treated this client as a real client, starting with a brand articulation and then executing it through a rigorous visual strategy – one ultimately featured in Communication Arts ...

  • Health in Harmony: Annual Appeal

    Creative

    This is our sixth collaboration with Health in Harmony on its annual appeal. This year, the message was momentum and building on it. Our visual strategy was to balance a clean, modern composition (mirroring the top notch healthcare the organization provides) with the faces and textures of the population they serve. Too many families in the developing world face a tragic Catch-22: the only way to put food on the table today is to log and destroy the same forest they'll depend on tomorrow. Almost literally, they must saw off the same limb they're standing on. But faced with the tragic choice of saving their children or saving their forests, they have no alternative...

  • Portland Leaf Day Campaign

    Brand/Creative Strategy, Creative

    After a disastrous launch of Portland's leaf removal program the year before – without explanation, the city started charging residents for a service that had always been free – the city asked my firm to relaunch, help explain and build momentum for the program. I renamed the program "Leaf Day," emphasized the value of our urban forest and, therefore, why Portlanders should invest in it. With designer Cat Cheng, I created a logo and identity for the program, and created all the program materials for the first year, including brochure, door hangers, a poster, and one of the best online resources about the benefits of urban forest on the internet.

  • Shasta Dam

    Photography

    Epic structures like this always inspire a kind of incredulous awe in me, and not only because of their towering mass. I mean, the idea — to say nothing of making good on it — that you could stop the flow of an entire watershed and harness it like a horse: it’s madness. And yet there it is, blotting out the sun before you, powering entire cities below, an artifact of a time when we thought the sheer force of our will could command nature itself with nothing but good coursing down the spillway on the other side.

  • A Dream within REACH

    Photography, Video

    At age 52, Minh Hoang decided to leave everything he had ever known in Vietnam and emigrate with his family to the United States. That incredible story is why this was one of the more inspiring pieces we’ve ever had the privilege to work on. It premiered at REACH's annual fundraising dinner in October, 2014.

  • Comic Touch UX/UI

    Creative, User Experience (UX) + Design (UI)

    User experience, user interface, brand strategy, and 64 cover templates for Comic Touch, an app from Plasq that puts "your life on a comic book cover!" Just point your camera at the funny near you. Swipe left and right to choose a cover design overlay that fits your situation, add witty repartee and graphics, texturize your look, and then share it with the world!

  • Zoolights

    Brand/Creative Strategy, Creative, Video

    For the first time in decades, the Oregon Zoo’s signature winter festival – Zoolights – would open its doors without the attraction that for many Portlanders virtually defined the event: the Zoolights Train, offline because of an extensive remodel of the Zoo grounds. The Zoo asked us to help.

    As the Creative Director that lead the design team, I thought the solution was getting people to rediscover what makes the event amazing in the first place: sharing a stroll through a stunning universe of light with friends and family during the holidays. And maybe letting your imagination run a little wild… as the star of our spot does in “If I Made a Zoo.”

  • Sunday Parkways

    Brand/Creative Strategy, Video

    Five times a summer, in different parts of the city, Portland closes a few streets to cars and funny thing happens: people of all ages come rushing out to play in the streets. And man is it inspiring, as I think our film for Sunday Parkways captures pretty well.