After a disastrous launch of Portland's leaf removal program the year before – without explanation, the city started charging residents for a service that had always been free – the city asked my firm to relaunch, help explain and build momentum for the program. I renamed the program "Leaf Day," emphasized the value of our urban forest and, therefore, why Portlanders should invest in it. With designer Cat Cheng, I created a logo and identity for the program, and created all the program materials for the first year, including brochure, door hangers, a poster, and one of the best online resources about the benefits of urban forest on the internet.
Creative direction, design, art direction and precision production
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Lori Mason Design
Lori Mason is a skilled textile designer with an incredible eye for pattern and detail, and was looking to take her business to the next level. We helped her articulate what exactly that meant for her, and then created a web presence to take her there.
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Comic Touch UX/UI
User experience, user interface, brand strategy, and 64 cover templates for Comic Touch, an app from Plasq that puts "your life on a comic book cover!" Just point your camera at the funny near you. Swipe left and right to choose a cover design overlay that fits your situation, add witty repartee and graphics, texturize your look, and then share it with the world!
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Zoolights
For the first time in decades, the Oregon Zoo’s signature winter festival – Zoolights – would open its doors without the attraction that for many Portlanders virtually defined the event: the Zoolights Train, offline because of an extensive remodel of the Zoo grounds. The Zoo asked us to help.
As the Creative Director that lead the design team, I thought the solution was getting people to rediscover what makes the event amazing in the first place: sharing a stroll through a stunning universe of light with friends and family during the holidays. And maybe letting your imagination run a little wild… as the star of our spot does in “If I Made a Zoo.” -
Reed College Centennial
Design, messaging strategy, art direction of archival imagery, and development of this dual-purpose site celebrating Reed’s first 100 years, and launching a $200-million fundraising effort. For Reed's Centennial, we advised on and concocted some of the major messaging, then designed the core Centennial brand, the three sites below, as well as a "case statement" for the Campaign and a host of direct mail pieces, ads, and banners.
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Oregon Walks
“Since when did getting there get so… out of balance?" That question introduces this branding film for Oregon’s premier walking advocacy organization, unveiling a new name and a bold new vision we guided them in creating. Next, we designed the organization’s new branding and website, but to launch the new organization at its signature fundraising event – the Weston Awards – we also created this film.
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Wilsonville SMART Transit
We were asked by the City of Wilsonville to completely re-brand its South Metro Area Regional Transit (SMART) transportation service, in time for the unveiling of TriMet’s new westside WES line. Starting with the name itself, we leveraged our extensive experience in both branding and transportation to re-cast the agency’s offer to its constituents in a way they could intuitively incorporate it into their day-to-day lives. The result was a comprehensive redesign of every facet of SMART’s public outreach.
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Nautilus Apparel
Launching Nautilus’ first line of performance apparel (with an accompanying website), this catalog celebrates the indoor athlete in motion and the revolutionary Responsive™ line of clothing that moves right along with them.
