When I got out to the dock just after dawn, I was the first person to break the snow – but not the first. I'm proud to report that this image was featured on Canon USA's Instagram feed.
Brand and messaging strategy.
UX/UI/print design. Film, video and still photography, from development to post-production. Decades of experience focusing all of them into smart, authentic communication.
Let’s make something together.
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Health in Harmony: Annual Appeal
This is our sixth collaboration with Health in Harmony on its annual appeal. This year, the message was momentum and building on it. Our visual strategy was to balance a clean, modern composition (mirroring the top notch healthcare the organization provides) with the faces and textures of the population they serve. Too many families in the developing world face a tragic Catch-22: the only way to put food on the table today is to log and destroy the same forest they'll depend on tomorrow. Almost literally, they must saw off the same limb they're standing on. But faced with the tragic choice of saving their children or saving their forests, they have no alternative...
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Portland Leaf Day Campaign
After a disastrous launch of Portland's leaf removal program the year before – without explanation, the city started charging residents for a service that had always been free – the city asked my firm to relaunch, help explain and build momentum for the program. I renamed the program "Leaf Day," emphasized the value of our urban forest and, therefore, why Portlanders should invest in it. With designer Cat Cheng, I created a logo and identity for the program, and created all the program materials for the first year, including brochure, door hangers, a poster, and one of the best online resources about the benefits of urban forest on the internet.
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Lori Mason Design
Lori Mason is a skilled textile designer with an incredible eye for pattern and detail, and was looking to take her business to the next level. We helped her articulate what exactly that meant for her, and then created a web presence to take her there.
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Shasta Dam
Epic structures like this always inspire a kind of incredulous awe in me, and not only because of their towering mass. I mean, the idea — to say nothing of making good on it — that you could stop the flow of an entire watershed and harness it like a horse: it’s madness. And yet there it is, blotting out the sun before you, powering entire cities below, an artifact of a time when we thought the sheer force of our will could command nature itself with nothing but good coursing down the spillway on the other side.
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A Dream within REACH
At age 52, Minh Hoang decided to leave everything he had ever known in Vietnam and emigrate with his family to the United States. That incredible story is why this was one of the more inspiring pieces we’ve ever had the privilege to work on. It premiered at REACH's annual fundraising dinner in October, 2014.
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Comic Touch UX/UI
User experience, user interface, brand strategy, and 64 cover templates for Comic Touch, an app from Plasq that puts "your life on a comic book cover!" Just point your camera at the funny near you. Swipe left and right to choose a cover design overlay that fits your situation, add witty repartee and graphics, texturize your look, and then share it with the world!
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Zoolights
For the first time in decades, the Oregon Zoo’s signature winter festival – Zoolights – would open its doors without the attraction that for many Portlanders virtually defined the event: the Zoolights Train, offline because of an extensive remodel of the Zoo grounds. The Zoo asked us to help.
As the Creative Director that lead the design team, I thought the solution was getting people to rediscover what makes the event amazing in the first place: sharing a stroll through a stunning universe of light with friends and family during the holidays. And maybe letting your imagination run a little wild… as the star of our spot does in “If I Made a Zoo.” -
Sunday Parkways
Five times a summer, in different parts of the city, Portland closes a few streets to cars and funny thing happens: people of all ages come rushing out to play in the streets. And man is it inspiring, as I think our film for Sunday Parkways captures pretty well.
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Precision Castparts
We successfully designed and developed the first corporate home site for this multinational company in 2001, so we were honored to be asked to significantly re-envision the site over the last nine months. Leveraging in-house IT staff for implementation, we specified a CMS platform and then recast the entire structure of the site to mirror PCC’s business areas and serve its key audiences. The result is lean and focused, like the company itself.
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Reed College Centennial
Design, messaging strategy, art direction of archival imagery, and development of this dual-purpose site celebrating Reed’s first 100 years, and launching a $200-million fundraising effort. For Reed's Centennial, we advised on and concocted some of the major messaging, then designed the core Centennial brand, the three sites below, as well as a "case statement" for the Campaign and a host of direct mail pieces, ads, and banners.
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Oregon Walks
“Since when did getting there get so… out of balance?" That question introduces this branding film for Oregon’s premier walking advocacy organization, unveiling a new name and a bold new vision we guided them in creating. Next, we designed the organization’s new branding and website, but to launch the new organization at its signature fundraising event – the Weston Awards – we also created this film.
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Wilsonville SMART Transit
We were asked by the City of Wilsonville to completely re-brand its South Metro Area Regional Transit (SMART) transportation service, in time for the unveiling of TriMet’s new westside WES line. Starting with the name itself, we leveraged our extensive experience in both branding and transportation to re-cast the agency’s offer to its constituents in a way they could intuitively incorporate it into their day-to-day lives. The result was a comprehensive redesign of every facet of SMART’s public outreach.
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Nautilus Apparel
Launching Nautilus’ first line of performance apparel (with an accompanying website), this catalog celebrates the indoor athlete in motion and the revolutionary Responsive™ line of clothing that moves right along with them.
