• Zoolights

    Brand/Creative Strategy, Creative, Video

    For the first time in decades, the Oregon Zoo’s signature winter festival – Zoolights – would open its doors without the attraction that for many Portlanders virtually defined the event: the Zoolights Train, offline because of an extensive remodel of the Zoo grounds. The Zoo asked us to help.

    As the Creative Director that lead the design team, I thought the solution was getting people to rediscover what makes the event amazing in the first place: sharing a stroll through a stunning universe of light with friends and family during the holidays. And maybe letting your imagination run a little wild… as the star of our spot does in “If I Made a Zoo.”

  • Sunday Parkways

    Brand/Creative Strategy, Video

    Five times a summer, in different parts of the city, Portland closes a few streets to cars and funny thing happens: people of all ages come rushing out to play in the streets. And man is it inspiring, as I think our film for Sunday Parkways captures pretty well.

  • Precision Castparts

    Brand/Creative Strategy, User Experience (UX) + Design (UI)

    We successfully designed and developed the first corporate home site for this multinational company in 2001, so we were honored to be asked to significantly re-envision the site over the last nine months. Leveraging in-house IT staff for implementation, we specified a CMS platform and then recast the entire structure of the site to mirror PCC’s business areas and serve its key audiences. The result is lean and focused, like the company itself.

  • Reed College Centennial

    Brand/Creative Strategy, Creative, Photography, User Experience (UX) + Design (UI)

    Design, messaging strategy, art direction of archival imagery, and development of this dual-purpose site celebrating Reed’s first 100 years, and launching a $200-million fundraising effort. For Reed's Centennial, we advised on and concocted some of the major messaging, then designed the core Centennial brand, the three sites below, as well as a "case statement" for the Campaign and a host of direct mail pieces, ads, and banners.

  • Oregon Walks

    Brand/Creative Strategy, Creative, Video

    “Since when did getting there get so… out of balance?" That question introduces this branding film for Oregon’s premier walking advocacy organization, unveiling a new name and a bold new vision we guided them in creating. Next, we designed the organization’s new branding and website, but to launch the new organization at its signature fundraising event – the Weston Awards – we also created this film.

  • Wilsonville SMART Transit

    Brand/Creative Strategy, Creative, Photography

    We were asked by the City of Wilsonville to completely re-brand its South Metro Area Regional Transit (SMART) transportation service, in time for the unveiling of TriMet’s new westside WES line. Starting with the name itself, we leveraged our extensive experience in both branding and transportation to re-cast the agency’s offer to its constituents in a way they could intuitively incorporate it into their day-to-day lives. The result was a comprehensive redesign of every facet of SMART’s public outreach.

  • Nautilus Apparel

    Brand/Creative Strategy, Creative

    Launching Nautilus’ first line of performance apparel (with an accompanying website), this catalog celebrates the indoor athlete in motion and the revolutionary Responsive™ line of clothing that moves right along with them.